I am a digital advertising professional with over 9 years experience. I work as Head of Search & Online Media at Strategem iLabs in Dublin and manage a great team of media practitioners with responsibility for all online promotional strategy & execution in the digital space.

I have extensive local & international experience working with top global brands across multiple verticals in agencies based in Dublin, London & Vienna.

This blog is relatively new but I hope to fill it with helpful insights over the coming years.